Entering our next phase of the conscious luxury collection; “The Great Awakening Has Begun”. This idea manifested around 2019 when there felt like a greater influx of individuals seeing through the veil of lies that was casted for many years. For us; the most outspoken era of the 60s 70s and 80s were a driving inspiration symbolically and aesthetically behind the design and messaging.

The sunflower spiritually symbolizes faith and adoration for all that is, the true faith and loyalty to something that is much bigger and brighter than themselves.The smiley face a very iconic symbol throughout history and fashion but with a third eye to represent how we must always be aware and in tune with ourselves and our surroundings.